Kevin Kay - President - The Entertainment Sponsorship Group - S3 #103
In this episode of the Us People Podcast. Kevin Kay - President - The Entertainment Sponsorship Group and I have a business conversation when we talk about:
Kevin came from a musical family and a musical neighbourhood, his father being a musician and playing for artists like Bobby Vinton.
Kevin playing the drums and the piano but also being a huge fan of sports
Doing Law but deciding after to go back to school to get his degree in entertainment management.
Learning about the music business, working with so many well-known music business companies.
He joined V2 records and learned from Richard Branson then went back to PolyGram Records also spent over 3 years at DreamWorks and what that was like.
His company The Entertainment Sponsorship Group / K2 Artist Management and what it stands for
Help artists understand that they are not just artists they are a brand too and how they should use that
Being in the artist development sector and giving artists time to let them be creative
People saying to him that he is too nice to go into the music business, so he decided to use this to his advantage
We also talk about music publishing and making artists aware of the importance of what the publishing world is about
Using social media platforms to help you in the business world and so much more
The Entertainment Sponsorship Group is an agency that consults the music and entertainment industry on Strategic Corporate Sponsorships and the process of securing them. We help clients to develop and produce creative, innovative strategic partnership programs and multi-faceted marketing and promotional campaigns integrating music and entertainment.
{Thank You So much, Kevin, for being a guest, and teaching us there are people in the music industry that can change and want to help people move forward}
Linkedin: linkedin.com/in/kevin-kay-8756184/
Website: entertainmentsponsorshipgroup.com
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“The Music Business Is An Art Within Its Self, Learning The Craft On Both Sides And You Will Be The Master Of The Industry That Is Forever Changing”
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